Digital Marketing Techniques
Go Niche on Social
A good way to ensure ad relevance is by focusing on context. Chris Smith, founder and chief executive (CEO) of online community Athlete Network, says that even with precision targeting Facebook, Twitter, and LinkedIn campaigns are often too broad. “Try as they might to filter into specific industries or demographics, these larger networks can’t collect the right data and insights to help brands truly understand the attributes and traits that are important to their customers’ lifestyles,” Smith says.
Match Format to Audience
When you’re planning a campaign, selecting the right ad format is a question of environment, availability, and of course, audience. To generate interest in its vehicles among a target audience of Millennials, Toyota partnered with BuzzFeed to create a collection of native ad content that resonates with these young consumers.