Digital Marketing Techniques

Go Niche on Social

A good way to ensure ad relevance is by focusing on context. Chris Smith, founder and chief executive (CEO) of online community Athlete Network, says that even with precision targeting Facebook, Twitter, and LinkedIn campaigns are often too broad. “Try as they might to filter into specific industries or demographics, these larger networks can’t collect the right data and insights to help brands truly understand the attributes and traits that are important to their customers’ lifestyles,” Smith says.

Match Format to Audience

When you’re planning a campaign, selecting the right ad format is a question of environment, availability, and of course, audience. To generate interest in its vehicles among a target audience of Millennials, Toyota partnered with BuzzFeed to create a collection of native ad content that resonates with these young consumers.

Your company’s total brand image starts with a great logo and expands to every aspect of your business. The design needs to target your audience in a way that is functional, attractive, and professional. Your brand should provide an instant connection to the outstanding products and services that you offer, and you need an excellent graphic design to forge that kind of connection.


You want your company to make a great first impression on clients, vendors, and other entities – a logo for example only has a fraction of a second to make a first impression. A design that looks cheap will cast an unfavorable light on your business, and it can be difficult to break the impression that your company cannot afford a professional design.


The usefulness of graphic design extends beyond your logo and your website. Graphic design can produce visual aids that will help you communicate your ideas. An informative image can transmit ideas that cannot be expressed with words alone. You can use professionally designed images to create a positive impression and avoid misunderstandings.

The internet has transformed business marketing. No matter what you do, the internet is likely to be at the heart of your marketing strategy.
There has, of course, been a rapid rise in the number of ecommerce enterprises selling goods online. Some operate solely in the online sphere. Many others are bricks and mortar businesses that are also offering products and services via their websites.

Website marketing

At the very least, a website can help your customers find you, providing contact details and showcasing your work. But the marketing opportunities that the internet presents go much wider and deeper than this.

You can tell visitors about your product or service and promote special offers. You can improve customer service by giving useful information and enabling customers to offer feedback.

Promoting your company online

Your website is no use if nobody visits it. Simple steps like choosing a memorable name, promoting your website and driving traffic to your site via email marketing campaigns and including your web address in printed marketing materials and company stationery can all help.

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